ESTEE LAUDER Doble wear & Sheer

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The No.1 foundation in the US gets Playful

The prestigious American cosmetic brand entrusted us with the creation of a stylized film, and a set of looping shots that portray the benefits and attributes of the product. We also carefully designed a kit of prints and key visuals for their social media and in store campaigns.

For the main theme, we created sophisticated and minimalist environments where the frosted glass unveils the products in a play of light. We introduced a new brand look, focusing on the matte textures of the liquids and on bringing them to life in the fanciest way possible. A full range of skin tones presented with elegance while matching perfectly with the elevated soundtrack created by our friends of Smider.

We are more than happy to bring into the world this sophisticated and fresh brand look for Estee Lauder’s Double Wear Foundation.

After a first successful campaign together, we create the Double Wear Sheer Matte launching campaign. This time we created a bright & stylish look while maintaining the coherence with the first film.

The sense of organicism and the spatial sensibility from Richard Serra’s Metal Sculptures inspired us to create a film where the products stand out in edgy hero shots, it’s textures flow organically across bright environments that reflect the sheerness of the product. Layers of glass in different skin tones surround the products and make this film one of the most sophisticated pieces we’ve done so far.

After such a journey, we are more than excited to find our next challenge.